Consulting
Consulting for MedTech Companies
Successful market development in Germany through more than 25 years of hands-on industry experience in top positions as well as more than 100 years of market experience within the HMC network.
You want to succeed in the German market
we are the solution!
01
Strategic Planning & Business Optimization
02
Market Entry Strategies
03
Communication Strategies
04
Sales Strategies & Active Implementation
Our comprehensive consulting services for MedTech companies secure your success in the German market through strategic planning and business optimization. With more than 25 years of industry experience in top positions and more than 100 years of combined market experience within the HMC network, we provide tailored market entry strategies to assert yourself effectively in a competitive environment.
Our expertise in communication strategies ensures that your brand reaches the right target audience, while our proven sales strategies and active implementation drive growth and market penetration. In addition, our active sales support leverages an excellent network of close, dependable contacts with renowned distributors in both the office-based and clinical sectors, ensuring smooth market integration and sustainable success.
Network
Excellent Network
- Excellent network with close and dependable contacts to all renowned distributors in the field of general practitioners as well as in the clinical sector.
- Very close contact with professional societies and key opinion leaders.
Curriculum Vitae
Hans-Peter Haug
Owner, Haug Management Consulting · Location: Hechingen, Germany
With more than 25 years of experience in medical technology, Hans-Peter Haug supports and advises companies in the MedTech industry.
Key Responsibilities & Achievements
- Advising start-ups and established companies on strategic market positioning
- Supporting product launches and go-to-market strategies in MedTech
- Building a strong network in the healthcare and diagnostics industry
- Improving sales performance and operational efficiency for clients
Professional Experience
Country Manager Germany · MESI
Interim position, freelance. Focus on expanding the presence and sales of MESI in the German market through digital diagnostic solutions.
- Successful repositioning of MESI in Germany: regained market confidence
- Building key partnerships with clinics and practices
- Promoting innovative diagnostic solutions, increased efficiency for clients
- Contributing to significant cost and time savings in healthcare workflows
- Significant revenue growth
boso | Bosch + Sohn GmbH u. Co. KG · Medical Technology
Chief Executive Officer (CEO): Strategic leadership of the company with a focus on innovation, growth, and international expansion.
Head of Sales: Development and implementation of global sales strategies over 15 years.
Education
- ESB Business School, Hochschule Reutlingen: Master of Business Administration (MBA), 2004
- Eastern Michigan University (USA): Master of Business Administration (MBA), 2003
- Hochschule Albstadt-Sigmaringen: Diplom-Betriebswirt (Business Administration), 1997 to 2001
- Volksbank Balingen: Apprenticeship as a Bank Clerk, 1994 to 1997